Jackson County Real Estate: Prospecting 101: "Just Sold" postcards???

Prospecting 101: "Just Sold" postcards???

I am juggling the idea of sending out "Just Sold" postcards to the entire neighborhood in which I just sold the home.  I feel this would be a way to get it out there that I "sell" that particular neighborhood, Hunter Pointe, in which I also live. 

I think I'm really just stumped now on what to put on the postcards.  I know for sure that I want to get the ones that are already marked with postage.  I found that there are 6 streets over here with 75 homes that are currently constructed, plus more that are in the process of being built.  Seems super feasible and inexpensive for this marketing!

This is only the 1st step in my prospecting... Stay tuned for many more of my ideas and updates on what I am doing!

 

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Renae Pretty, Realtor ~ Main Realty of Altus

Call me for Altus and Altus AFB area homes for sale ~ (580) 480-5601

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Comment balloon 8 commentsRenae Pretty • October 15 2011 05:52PM

Comments

Renae...a couple of other options that you can get good mileage from too are a)take a couple of photos with the family holding/next to a sold sign in their yard with the home as the backdrop b)do the same but with video (might be too late unless your former clients are willing c)blog about the sale using the photos/video d)post the content on your local homeowners site if one exists or put it in a newsletter and mail it to your neighbors

Congrats on the sale and with your marketing efforts.

Posted by Anita Clark, Realtor - Homes for Sale in Warner Robins GA (ColdwellBanker SSK Realtors ~ 478.960.8055) about 7 years ago

Renae,

If you can use a stamp.  The key word everyone loves to see is SOLD!!!  Add a tag line to the affect, I now have time to help you sell your home too!  Good luck.

Posted by Cliff Keith, Redwood City Real Estate (Today Sotheby's International Realty) about 7 years ago

Renae, I noticed you work for Century 21.  Have you ever visited the website www.merrillshop.com?  When you get there you select your company "Century 21" and there are postcard options just like what you have mentioned in your post.  I agree that a photo of the house with family and a sold sign would be a nice touch and can be uploaded to the postcard (make sure you take the pic in high res).  Congrats on the sale!  --Krystal

Posted by Krystal Knott, Breckenridge CO Real Estate & All Summit County CO (LIV Sotheby's International Realty) about 7 years ago

First of all, congratulations on the sale. You SHOULD let people know. However, I would recommend you think about what you are going to do after this post card...develop a strategy for CONTINUALLY marketing this neighborhood. In my opinion, that is the key with direct mail...it has to be consistent.

Posted by Ken Brandon, Camp Lejeune, Jacksonville, NC (Coldwell Banker Sea Coast Advantage (Jacksonville, NC)) about 7 years ago

Renae, Congratulations on the sale and best of luck prospecting in that neighborhood!

Posted by Carlotta Remong (Berkshire Hathaway HS N.E. Prime Properties) about 7 years ago

I love the comments and the suggestions I received from everyone on this post! 

I have definitely been working on devising a plan for prospecting this neighborhood AFTER the initial "Just Sold" postcard.  I want to do something like an 8 or 12 week postcard series, each with a different theme generated toward selling in this very desirable neighborhood. 

Thanks again, y'all!!  AR is just the most wonderful community!!

Posted by Renae Pretty, GRI, e-PRO, MRP about 7 years ago

Renae, You might want to rethink the printed postage, depending on how many pieces you are sending out. If you put stamps on them, they look more personal. You can choose a stamp you like, which also adds more of a personal touch.

Posted by Donna Malone, Homes and Property for Sale Nova Scotia (Waterfront, Luxury, Family, Affordable, Cottage, Deals) about 7 years ago

Well, I ordered the "Just Sold" postcards today ~ I did not order them with postage on them already.  I'm going to purchase stamps at the post office and pick them out =)

Thanks for all the great advice!!

Posted by Renae Pretty, GRI, e-PRO, MRP about 7 years ago

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